I Like to Play with Legos ~ Ramblings of Immersive Marketing Geniuses
Ramblings of Immersive Marketing Geniuses: I Like to Play with Legos

Friday, January 23, 2009

I Like to Play with Legos


If you get the opportunity, check out the new test launch of “Digital Box” by Lego which, when held up to an in-store camera, will superimpose a rendering of the completed Lego model on top of the product box on screen. The Digital Box was designed by Metalo for Lego, and can be seen soon at select toy stores and Lego shops around the world. Now I can't wait until the technologies advance far enough for consumers to afford the version that projects a "how to" blueprint so I can create that life-sized Star Wars Death Star I've been eying up. Or better yet, a DC for kids shoe box that projects how to lace up your shoes, could be helpful at my house :)

Gregg, Partner
Breakfast of Champions: Cup of Coffee

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