I am not usually one to follow the crowd when it comes to material things, although in some cases it is necessary in order to keep up with our developing society. Helping to develop this society is one of the leading trend setters, Apple Inc.

I don’t understand the meaning behind gigahertz and rams and pixels and processors, but I am captivated by the sleek design of Apple’s products and I think we can all agree that when a new product of theirs is released, people go hog wild. My concern is with the shelf life of these trendy products. One year after the original iPhone arrived in stores, the next generation iPhone 3G was making its debut. My question is this: At what point do we have the best product?

We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etcetera, etcetera. Well, recently they released the newest version of the MacBook and MacBook Pro. Therefore, I’m sorry to all of you who have recently purchased what would now be considered an outdated version.

Do we really need the thinnest computer or the sleekest phone? In other words, when do we decide if enough is enough? I have to admit that I’ll probably purchase one of these new computers at some point when my four year old Toshiba takes its last breath, but I’m not so sure that a four finger multi-touch buttonless glass keypad, will really make my life any easier.

Ashton, PR coordinator
Lunch: Two slices of pepperoni pizza bought with USD CampusCash