The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!

Kiehl’s and Brad Pitt are partnering to create “JPF Eco Systems”, which attempts to help “save the environment” or at least prolong the adverse affects that are inevitable.

Their first product is Kiehl’s “Aloe Vera” Biodegradable Liquid Body Cleanser. Following Brad and Angelina’s philanthropic efforts after the Hurricane Katrina disaster, the sales will go to the “Make It Right” fund, which is dedicated to the construction of environmentally sustainable, affordable housing for those affected in New Orleans following the devastation.

For more info, check out www.makeitrightnola.org

-Richelle (PB and J Sandwich and a BANANA!!)