The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.

We ate fancy dinners (they had cloth napkins!) and put on our boogie shoes for the local youth DJ, but only after observing the presentations and networking with other youth-focused professionals.

Here is a slideshow of all the fun times we had at the conference.

But, we couldn't just take in all the information without sharing some thoughts of our own! Premise's creative director (and all around great guy), Gregg Witt, delivered his thoughts on effective viral marketing in a "catchy" presentation (Yeah, I went for the play on words. Sue me!). Everyone knows that two heads are better than one and that's why Gregg brought in entrepreneur Andrew Chen, who shares his perspectives on viral marketing over at Futuristic Play.


Together, this dynamic duo shared thoughts on highly successful viral campaigns from Facebook applications to a Six Flags Theme Park summer sports program. They only had 20 minutes and they pushed the time limits to the max with an abundance of information, not allowing much room for Q & A.

If you have any questions or comments for these two, please leave a comment and we'll make sure one of them gets back to you!

- Lindsay, Campaign Manager