What's the one thing I hope doesn't turn up underneath my Christmas tree or in my stocking this year (or any year for that matter)?
THIS!
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
While searching around for more information on this glorious new scent certain to be tantalizing our nostrils through the holiday season, I came across another campaign by the King. It's a documentary by Stacey Perelta on folks that have never, ever, ever eaten a hamburger.
WTF?!?
As you can imagine, the travel expenses must have been astronomical for this taste test as finding an American who has never even heard of Burger King would be near impossible unless you raid the nursery at the local hospital (which would hardly be effective since I don't think cheeseburger is on the children's menu at that age), but the results are incredibly interesting to watch. Check it out here.
As Americans, we are so conditioned to seeing Burger King and McDonald's on every main street it's absolutely shocking to imagine a place in the world that has never seen a BK commercial!
Makes you wonder, how different would our choices be if we weren't constantly exposed to advertising?
-Lindsay, Campaign Manager
Lunch Today: Cheese Ravioli, granola bar(sorry, no BK for me)
While searching around for more information on this glorious new scent certain to be tantalizing our nostrils through the holiday season, I came across another campaign by the King. It's a documentary by Stacey Perelta on folks that have never, ever, ever eaten a hamburger.
WTF?!?
As you can imagine, the travel expenses must have been astronomical for this taste test as finding an American who has never even heard of Burger King would be near impossible unless you raid the nursery at the local hospital (which would hardly be effective since I don't think cheeseburger is on the children's menu at that age), but the results are incredibly interesting to watch. Check it out here.
As Americans, we are so conditioned to seeing Burger King and McDonald's on every main street it's absolutely shocking to imagine a place in the world that has never seen a BK commercial!
Makes you wonder, how different would our choices be if we weren't constantly exposed to advertising?
-Lindsay, Campaign Manager
Lunch Today: Cheese Ravioli, granola bar(sorry, no BK for me)
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